This collab is the complete plan.
For Life 21 is going postal with a goofy street-wear collection influenced by a not likely establishment: The USPS.
Looking for a “Top priority Mail” tube top? They have actually obtained you covered– hardly.
The 12- item line likewise supplies stamped bike shorts, “Express Mail” hoodies decorated with synthetic invoices as well as QR codes, grosgrain bow belts that appear like strapping tape as well as coats glued with delivery tags– all varying from a budget friendly $1490 to $5490
Parceling with factors for this unanticipated pairing? The rapid style store is trying to make the article workplace terrific once again, or at the very least psychological of Millennial as well as Gen Z customers. (Note: The USA Post Office has actually been monetarily injuring for at the very least years, as well as also lost $3.9 billion in 2018. Yikes.)
” The partnership will certainly create nobility profits for the Post office as well as develop brand name recognition amongst a more youthful target market,” states USPS’s brand name advertising and marketing exec Chris Karpenko.
There seems just as lengthy lines, at the very least practically, for this merch– which need to be unsurprising for anything USPS-related. The collection’s envelope clutch has currently sold out online.
The USPS has absolutely come a lengthy means given that it’s initial brush with style popularity, circa 2013, when it released a collection of “sturdy layers, hats, coats, shoes as well as clothes influenced by mail service providers” at Nordstrom, Macys as well as Bloomingdale’s.