Unquestionably, Olympus Lyfestyle does not fit completely with the name “Supplement Business of the Month.” It was a supplement business in its previous version, Olympus Labs, yet Olympus Lyfestyle is, as the name recommends, a way of living brand name. However do not stress, that way of living includes taking supplements that Olympus produces and also markets to customers like you, consisting of right here on Bodybuilding.com.
The difference is greater than simple semiotics. It strikes at the heart of the individual trip of Olympus Lyfestyle creator and also Chief Executive Officer Mobi Khawaja, a self-described millennial that is completely submersed in the means of training and also living that he champs with his business. His ideology focuses on– in no specific order– looking much better, really feeling much better, and also living much better, all with an unique design and also an extremely raised feeling of function.
An Olympus Lyfestyle symbol such as design Tyrone Hermitt functions his butt off in the health club and also has the body to reveal for it– that’s a provided. However when you inspect his Instagram web page, instead of seeing him crank out associates unemployed press, you’re most likely to see him symbolizing that renowned line of Kanye West’s: “My life is dope, and also I do dope spunk.”
Bodybuilding.com will certainly be showcasing Olympus Lyfestyle web content in the coming months. In the meanwhile, we had the opportunity to ask Khawaja concerning his individual trip, what his brand name means, and also where it’s going from right here.
Prior to you inform us concerning Olympus Lyfestyle, what’s your history?
I hold bachelor’s levels in background, Oriental research studies, and also criminal justice, in addition to an exec MBA. Maturing, I was somebody that took their leisure activities and also enthusiasms and also did something concerning them. When I was 10 years of ages, I expanded stressed with anime, especially Dragon Sphere Z. So, I produced a GeoCities site and also showed myself HTML.
At the time, my good friends would certainly tease me and also claim, “HTML: Exactly How The Mobi Lives,” which I still bear in mind to this particular day. However from GeoCities, I produced my very own top quality site. I took place to co-webmaster a larger site with a pal I had actually fulfilled with the neighborhood and also AOL instantaneous carrier. A couple of years later on, I started an anime-based online forum that accumulated greater than 50,000 participants.
After that came the Xbox and also the surge of Halo 2. At one factor I was placed leading 100 worldwide and also constantly at the top tier of matchmaking.[Matchmaking is the process of connecting players together for online play sessions, usually by skill level] This was something I considerably appreciated, as it brought my closest good friends with each other and also attached me to the globe. I had not been an informal player; I was incredibly affordable. I placed high in every video game I played. I possibly can have had an alternative life as a professional player.
However I was extremely slim, which at some point drove me right into the health club. It took a while, yet gradually, I started to actually appreciate finding out the scientific research behind workout. At age 16, I started utilizing supplements. I feasted on whatever I can discover on supplements, and also rapidly saw locations where business and also their items failed. So, I began to check into scientific dosages of numerous active ingredients, and also I started self-dosing. I have actually constantly been one to take points right into my very own control. There’s a lot understanding available, and also if you’re starving and also driven, you can find out a lot by yourself.
When did you make a decision to begin Olympus Lyfestyle, and also why?
Olympus Lyfestyle is the 2nd brand name that I have actually begun. The very first brand name, Olympus Labs, was as well product-focused and also detached from what sustained me directly. I have actually constantly been a super-user, transforming my leisure activities and also enthusiasms right into service endeavors. So, I wished to begin a way of living brand name improved getting in touch with a target market, involving with them, and also developing a connection that goes beyond simple deals. I was motivated by turbulent business “making it and also damaging it” in the electronic world.
Did you seem like you were filling up a space out there, or just improving what others were doing?
With our very first business [Olympus Labs], we were absolutely doing points much better than various other business by structurally having the benefits in supply chain, R&D, and so on. However in knowledge, the brand name was as well product-centric and also -concentrated. We currently stay in an age where branding requirements to be concerning the customer and also supplied to the customer. Being a millennial myself, it was simple for me to embrace that state of mind.
With this brand-new brand name, not just are we developing items that have what we assume are the most effective solutions and also finest tastes, yet we’re likewise developing a brand name that is experientially enhancing for our customers with our content-deployment approach. Our approach entails extreme involvement, developing web content that triggers customers to involve and also get in touch with the brand name on a brand-customer degree, and afterwards presenting those customers to the item and also its advantages for their way of living. To look much better, really feel much better, and also live much better– those are the advantages.
Allowed’s look to your consumers. Exists a common Olympus Lyfestyle consumer?
Our target market is a socially and also culturally linked healthy and balanced way of living target market. They are somebody that is extremely involved with the brand name they comply with. A person that seeks to discover definition in the brand name organizations they have and also bring. They are young, hip, turbulent people wanting to live a healthy and balanced way of living with the assistance of a brand name that distributes popular culture, style, physical fitness, and also sporting activities efficiency in their brand name messaging and also retailing approach.
Living a healthy and balanced way of living is a way to sustain their “Why.” They intend to really feel great and also look great, incorporating both the visual appeals of appeal and also physical fitness. Profits, they intend to live much better.
What item do you really feel assisted you one of the most in obtaining recognized in the supplement market?
Instead of one item, it’s been the uniformity of each of our item solutions, and also the enhancement of brand-new and also unique active ingredients. I likewise assume we have actually altered the speed at which the market actions. There is a reason that we have actually won several supplement honors.
Having claimed that, I assume the item that will certainly magnify development for us is our AssuresProtein Powder Not just does it include actual grain items, yet in my viewpoint, it’s just the best-tasting healthy protein on the marketplace now.
What was the motivation for your brand name’s product packaging? That’s a fascinating visual.
Our brand name messaging in web content is extremely fully grown, stylish, and also cool. Our product packaging approach is extra enjoyable, computer animated, and also showed to show around the taste and also enjoyable of the items. In the future, we’ll be bringing it up one more notch by utilizing rainbowlike containers.
Prior to I allow you go, in one sentence, summarize your brand name message.
We’re committed to bringing physical fitness to your way of living and also developing a “Lyfestyle” you can comply with!